The Adventures of NMR Begin…
February 1, 2010 in New Media Release, Public Relations by Malayna | No comments
Yes, this is a lot like this post from a few weeks ago but sometimes repackaging just works so enjoy!
View more presentations from Malayna Williams.
We are once again working on our annual survey of journalist. We’ve asked over 200 journalists about how they want to receive news releases, what assets they want with them, how they’re using social media and more. Sign up here to get results when we’re finished in a few weeks. In the meantime, here’s a sneak peak at what we’re hearing so far…
We often talk about how important images, charts, and other forms of visual data are for any digital efforts–new media releases, websites, landing pages, evites, etc. They add great value, help you tell your story better, and provide great content for those looking for it (like journalists and bloggers). But this guy lays out the value, and potential deceptions, of charts far better than I. Enjoy!
(hat tip: Andrew Sullivan)
As news creation and consumption continues to shift on-line, main-stream media outlets have also migrated to the web and downsized. This means that journalists and bloggers have little time and support but aggressive publication demands, particularly the demand to create on-line content. In addition, there are now millions of new voices as the blogosphere expands and social platforms enable new means of communicating. Now, even consumers encounter your PR efforts on-line.
PR professionals can take advantage of these trends by successfully aligning strategies and tactics with this new(s) reality. At PWR, we work with a variety of brands to help them make the most of their digital and social collateral, squaring their efforts with the needs of today’s journalists, bloggers and even consumers. Here are ten great ideas we’ve seen recently…
We’re working on a variety of ecards for clients right now–we love this work! Before we get those tidied up, we sent out our own holiday greeting. Check it out…
According to Online Publishers Association’s Digital Marketing Factbook (Q4 2009), consumers are spending more time on content, search and commerce sites than in previous years. Here’s a quick glimpse at how US adults are spending their time on-line today…
- 90% read emails
- 88% use search engines
- 76% check the weather
- 75% make purchases
- 72% get news
- 66% make or buy travel arrangements
- 60% look for news or info about politics
Email continues to top the list and the web is increasingly becoming the go-to source for news and information. No surprise there, right?
Check out this graph of newspaper revenue sources year over year. We’ve all heard about how circulation and ad revenues are plummeting, but less attention has been paid to the growth in on-line revenues. Although it’s still a very small percentage of overall paper revenues, it does speak to where the business is going.
Savvy PR professionals are looking for ways to align with this trend by making their journalist and blogger facing collateral more digital friendly just as editors are enriching their sites with more multi-media elements and using social media to find sources and interact with their audience (a few journalists from the Atlantic chat about just that here if you’re interested).
Okay, perhaps it doesn’t make the glass half full but it does suggest one area of future growth and a good way to plug yourself and your clients in. How are you doing it?
Click here to see more of the chart.
As they say, a picture is worth 1000 words and with the rapid growth of on-line news creation and consumption, journalists and bloggers are always on the lookout for easy to grab and use digital content. As one high-profile blogger told us recently, “the more transferable the better.” Why not add Image Players to news releases and news rooms? It is a great way to hand appealing and usable content to the media.
See the New Media Release the Image Gallery above was featured in here.
While whipping up a little party recently, I realized that delivering a good email campaign is a bit like throwing a great dinner party: You need to know your audience, design a great menu, use fresh ingredients and serve it all up with appealing plating for mouth-watering success. When you get it right, you can truly improve your relationships and wow your target audience. So I tossed together this little presentation to share my thoughts…
Welcome to Release It!, PWR New Media's blog about press releases in the new media world. We will offer tips, insights and maybe an occasional good joke about maximizing New Media Releases so that journalists, bloggers and even consumers will appreciate your news. We look forward to hearing from you, so please pipe up.
Find and follow PWR New Media and Malayna on Facebook and Twitter.