We spoke with Tracey Scruggs Yearwood, VP of Multimedia for Chicago Urban League, which just started the new TV show Next TV. We chatted about news releases, how she’s using social media, and what the shift to digital news creation and consumption means to her. We enjoyed our chat. Jump to fold to find out what she told us…
Brian Reich, blogger for IFOCOS and contributor to various on-line and traditional publications, spoke with us about releases, social media and the shift to digital news creation and consumption as part of our on-going Virtual Round-table with the media. Here’s what we learned from him…
We spoke with Sarah Caron of SheKnows.com, the New Haven Register, and various other on-line outlets about her news release preferences, social media habits, and the shift to digital news creation and consumption. Jump the fold to see what she told us…
Recently, thought leaders in the PR space have been spilling ink over the question of inbound versus outbound news releases, or, if you prefer, push versus pull media relations. Clients are confused by what they should expect from multi-media digital outbound services like ours versus what traditional wires deliver. And, they’re wondering where Social Media Releases fit into the whole thing.
To share our thoughts, we’ve put together this slidecast with some facts about the differences between outbound and inbound release tactics and objectives, tips on how to effectively integrate your efforts, thoughts on how social media fits in, and information on what we’re hearing from journalists and bloggers regarding their release preferences and social media usage. We hope you’ll find it useful–click below to see what we have to say about it all.
(And for more details regarding the inboud part of the equation, visit HubSpot’s slideshare about that here. We’ve included the main take-aways in the above.)
Stefano Kotsonis, Producer of NPR’s On Point, spoke with us briefly about releases and new media. Here’s what he said…
Alison Blackman Dunham, of advicesisters.net, joined us to share her thoughts on the six questions we’re posing to our virtual round-table participants. We enjoyed our conversation and are confident our readers will appreciate her thoughts. Jump the fold to find out what she told us…
Edward Morris of CMT.com, and former editor for Billboard Magazine, spoke with us briefly about releases, social media and the general state of the media today. Jump the fold to hear what he told us…
We spoke with Julia Rutland, Senior Editor of Coastal Living magazine, to get her two cents on news releases, social media, and what’s happening with the media at large. She had some great advice for PR pros. Read on for details…
JenniferB of Food Allergy Buzz has created a buzz of her own with her blog and on-line snack store. Jennifer doesn’t come from a traditional media background so news releases are a fairly new phenomena for her. We appreciated her perspective and are happy to share it with you.
In our recent conversation with KTVU Channel Two News Reporter Dave Stevenson, from San Francisco’s Fox affiliate, we posed the same six questions we’re asking all the interviewees in our on-going virtual round-table. Here’s what he said…
Welcome to Release It!, PWR New Media's blog about press releases in the new media world. We will offer tips, insights and maybe an occasional good joke about maximizing New Media Releases so that journalists, bloggers and even consumers will appreciate your news. We look forward to hearing from you, so please pipe up.
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