Cracking the Digital Code
View more presentations from Malayna Williams.
If you’re a news junky and interested in the future of the media, check out this recent inaugural lecture by City University London’s Head of Journalism, Professor George Brock, Is News Over?. (The really good stuff starts around the 3 minute mark.) Enjoy!
In our recent survey, we asked journalists to “tell us about your news release preferences.” Here are there unedited responses….
Journalists shared useful information about how the media is evolving and how news releases fit into the picture:
Press releases must evolve to the new needs of media; some agencies are stuck in old models and do not understand what news outlooks are looking for. Look.. .we are a magazine, web site and community. How do your press releases impact those platforms is a question you must consider. Good luck
A variety of respondents praised email, citing the ability to archive, respond quickly, and get accessible content:
We recently asked journalists, “What impact has New Media had on your work?” Here’s what they told us…
Many journalists told us that new media has enabled them to do their research quicker and more efficiently, giving them access to more material to work from. In addition, they are using new media outlets to publish traditional and multi-media features:
New Media has allowed for me to do my job easier, faster, and more efficiently. As everything continues to shift toward digital it is allowing for me to do my job better.
Once again, we surveyed 200 journalists to learn about their news release preferences and new media usage. This year, participating journalists were from all media types with print most heavily represented: 49% from newspaper and 27% from magazines. Our journalists came from all beats and regions of the country.
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Yes, this is a lot like this post from a few weeks ago but sometimes repackaging just works so enjoy!
View more presentations from Malayna Williams.
We are once again working on our annual survey of journalist. We’ve asked over 200 journalists about how they want to receive news releases, what assets they want with them, how they’re using social media and more. Sign up here to get results when we’re finished in a few weeks. In the meantime, here’s a sneak peak at what we’re hearing so far…
We often talk about how important images, charts, and other forms of visual data are for any digital efforts–new media releases, websites, landing pages, evites, etc. They add great value, help you tell your story better, and provide great content for those looking for it (like journalists and bloggers). But this guy lays out the value, and potential deceptions, of charts far better than I. Enjoy!
(hat tip: Andrew Sullivan)
As news creation and consumption continues to shift on-line, main-stream media outlets have also migrated to the web and downsized. This means that journalists and bloggers have little time and support but aggressive publication demands, particularly the demand to create on-line content. In addition, there are now millions of new voices as the blogosphere expands and social platforms enable new means of communicating. Now, even consumers encounter your PR efforts on-line.
PR professionals can take advantage of these trends by successfully aligning strategies and tactics with this new(s) reality. At PWR, we work with a variety of brands to help them make the most of their digital and social collateral, squaring their efforts with the needs of today’s journalists, bloggers and even consumers. Here are ten great ideas we’ve seen recently…
Welcome to Release It!, PWR New Media's blog about press releases in the new media world. We will offer tips, insights and maybe an occasional good joke about maximizing New Media Releases so that journalists, bloggers and even consumers will appreciate your news. We look forward to hearing from you, so please pipe up.
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