Who doesn’t want to distribute beautiful emails with eye popping graphics and attention-grabbing rhetoric so your New Media Release can stand-out from inbox clutter? But before you hit that send button, be sure you know how ISPs, spam filters, preview panes and blocked images will impact your deliverability and rendering.
A failure to design email appropriate messages is one of the most prevalent reasons any email campaign–digital press releases included–underperform, usually because pieces render poorly or have non-functioning links. Here at PWR, we test every email prior to distribution to be sure yours will perform as well as possible. In fact, while your average email-to-inbox ratio is about 75%, ours is 96%. And, as I’ve written about here before, recipients (including journalists and bloggers) are increasingly relying on preview pane view to decide whether or not to open your email so make sure your headline, links, and key graphics are visible through the preview pane even when images are blocked.
But before they can view your email at all you need to get past firewalls, spam filters and servers. Test your email IQ by guessing which of the following emails will get through and look good.
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