The growth of new media is becoming old news. (Just to toss out one example, Twitter grew 1,382% in the past year!) But email is still the digital glue that holds it all together. Your inbox is where your RSS feeds show up, where DMs from your Twitter friends arrive, and the place most of us organize our lives. And, your email address is like an on-line fingerprint, the way you identify yourself in the digital world as you join new groups and sites or simply add your comments to various blogs. You can’t afford to ignore the email medium, but you should find ways to integrate your email efforts with other platforms. Here are a few simple ideas to get you started…
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Email open rates are, in truth, a rather flawed metric (as I’ve discussed here before). However, some information on who opened, how many times, what they clicked, etc. can still be an extremely valuable tool for PR professionals, helping them with follow up efforts and enabling them to tweak their tactics for future improvements. Sending New Media Releases out every day, we see a few things that can really hurt an open rate, so here are some thoughts on what to think about if you’re trying to improve yours.
Welcome to Release It!, PWR New Media's blog about press releases in the new media world. We will offer tips, insights and maybe an occasional good joke about maximizing New Media Releases so that journalists, bloggers and even consumers will appreciate your news. We look forward to hearing from you, so please pipe up.
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